Your privacy at CareAboutCare

Who we are

Care About Care Limited is responsible for the personal information it uses to operate this pre-launch website, respond to enquiries and manage pre-launch communications.

Company number: 17485977. Registered address: 66 Paul Street, London, EC2A 4NA. Email: hello@careaboutcare.ai. ICO registration reference: ZC265330.

This notice covers the pre-launch website, Free Wellbeing Check, optional pre-launch mailing list and related enquiries. Future member and employer services will have appropriate privacy information before you choose to use them.

Your Free Wellbeing Check

The check runs in your browser. Your answers and calculated results are held temporarily in the page’s memory. The check code does not send them to CareAboutCare, your employer, MailerLite or another third party. It does not save them in cookies or browser storage, attach them to signup links or create an account history.

Use the Clear My Answers button and confirm to reset the check. Leaving or reloading the page resets it. If you share a device, clear your answers before handing it to someone else.

Activity downloads are created in your browser and contain the selected activity’s instructions, without your answers or scores. Downloaded files remain on your device until you delete them.

We cannot retrieve your answers or results because we do not receive them. The check provides reflective wellbeing feedback; it is not a monitored clinical or emergency service. Its feedback does not make decisions about your employment or access to services.

Technical information about website visits

Our website is hosted by 123 Reg. The hosting service processes connection information such as IP addresses, requested pages, request times and browser information. Where a preview is password protected, it also processes authentication information. These technical records are separate from your wellbeing answers and results.

We use necessary, proportionate technical records to deliver and protect the website, investigate faults and prevent misuse. We rely on our legitimate interests in operating a reliable and secure website. We do not use these records to infer wellbeing, identify carers to employers, build marketing profiles or link visits to mailing-list records.

123 Reg’s hosting service also generates traffic reports using AWStats and Webalizer. These tools can process technical visit records. Our policy permits proportionate aggregate statistics for improving website reliability, usability and content, subject to a documented assessment and suitable safeguards. We are still assessing the existing hosting statistics configuration and its retention arrangements. This does not establish that every record generated by the hosting service is necessary.

Our website code contains no advertising trackers or third-party analytics scripts and does not set cookies or use local or session storage. This statement does not extend to the separate MailerLite signup service or all functions supplied by our host.

If we introduce additional measurement using cookies or similar technologies, we will update this notice and provide the information and choices required by law before it begins.

Counting completed checks

The website includes a completion counter. When you first view your results after answering all 12 questions, the page sends an empty request to this website to increase a running total. The request contains no answers, scores, email address, employer details, selected activities or application-generated visitor identifier. It sends no referring page address.

The counter uses no cookies or browser storage. Its application record is an overall number, not an individual completion history. The hosting service nevertheless receives technical connection information and may log the request.

The total counts completed attempts, not unique people, and is not a measure of wellbeing improvement. Preview counts are kept separate from the public-launch total. Aggregate totals may be retained for usage reporting.

Optional pre-launch emails

Our signup buttons open a separate form hosted by MailerLite. If you subscribe, we use your email address and any optional interests you select to send pre-launch news and relevant updates. The interests offered are Launch Event, Founder Membership, Employer Pilot and Website Updates. Everyone who subscribes joins our main pre-launch mailing list; selected interests help us make communications relevant. We rely on your consent for these marketing emails.

Joining is optional and is not required to use the Free Wellbeing Check. You do not have to select an interest to request general pre-launch updates. Signing up does not create a portal account, reserve a paid membership, book an event place or commit you to payment. We ask you to confirm your email address.

Subscription records can include signup and confirmation details, consent, delivery status and unsubscribe requests. MailerLite may also process technical information such as your IP address and browser details. Your wellbeing answers, scores and chosen activities are not passed to MailerLite or linked to your subscription.

Open tracking and UTM tags are disabled for our pre-launch welcome email. The website address in that email is plain text. MailerLite retains the ability to record email-link activity against subscriber records; we do not claim that every service function is tracking-free. We review optional links and tracking arrangements before sending further emails. You can withdraw consent at any time using the unsubscribe link in our emails or by contacting hello@careaboutcare.ai. Withdrawal does not affect the lawfulness of earlier processing based on your consent.

When you contact us

We use your contact details and the contents of your enquiry to respond and keep a proportionate record of the correspondence. Our lawful basis is our legitimate interests in answering enquiries and managing our communications.

Please avoid sending wellbeing-check answers, sensitive health information or identifying details about people you care for. Contacting us does not give permission to add you to our marketing list.

Who processes information

MailerLite provides our separate signup and email-delivery service. Our account documentation identifies MailerLite Limited in Ireland as the supplier. Website hosting is provided by 123 Reg Limited. Our business email service is provided through 123 Reg using Titan.

These suppliers process information needed to provide their services. They may use authorised service providers of their own. The wellbeing-check code does not send them your answers or results.

123 Reg’s published terms incorporate a data processing addendum for personal information processed on customers’ behalf. Its Professional Email terms also incorporate Titan’s agreements for the Titan-powered service. Some information that suppliers use for their own account administration, security and service operations is governed by their own privacy notices; not every supplier record is processed solely on our instructions.

Employers do not receive individual wellbeing answers, scores, reflections or activity histories. Any future employer reporting will be subject to separate privacy information and will use anonymised, aggregated information with minimum group-size safeguards.

Where information is processed

MailerLite’s published information identifies EU storage for the version we use, and its data processing addendum includes international-transfer provisions and UK safeguards. Storage location alone does not establish every location from which information may be accessed.

123 Reg has told us that Titan mailbox information and backups are stored in the UK. We have not independently verified this account-specific statement. It does not establish that all support or operational access takes place in the UK.

123 Reg’s published data processing addendum contains UK-specific provisions and contractual mechanisms for relevant international transfers. Its own privacy policy also describes international processing. Titan publishes a separate processing agreement and a list of service providers based in several countries. A supplier’s country of establishment is not necessarily the storage location of our data, and not every listed provider necessarily processes information from our account.

We are seeking confirmation of the processing and access locations, relevant providers and UK transfer arrangements applicable to our hosting and Titan email services. We do not currently promise UK-only or UK/EEA-only processing.

You can read the published safeguards and supplier information in 123 Reg’s data processing addendum, 123 Reg’s privacy policy, its Professional Email terms, Titan’s processing agreement and Titan’s subprocessor list. Contact hello@careaboutcare.ai to request a copy or further information about the safeguards relevant to your information.

How long information is kept

Pre-launch mailing list: until 31 December 2026 or an earlier notified closure date, unless you unsubscribe sooner. Unsubscribing stops marketing. Before closure, we will tell remaining subscribers about their options. We will not automatically create a portal account or move their subscription into a new marketing list.

At closure, we will initiate permanent deletion of pre-launch subscriber information using MailerLite’s Forget process, which MailerLite states completes within 30 days. Any separately consented future service will be treated separately.

Consent evidence: we retain only the minimum evidence needed to demonstrate consent and any withdrawal for six years from the later of withdrawal, list closure or our last reliance on that consent. This is our evidence-retention policy, not a requirement to keep your full subscriber profile for six years. Our legitimate interests are demonstrating compliance and establishing or defending relevant claims. Routine click histories are not retained as consent evidence.

Unsubscribe records: we retain only the information needed to prevent unwanted marketing and review its necessity annually. This supports our legitimate interests in respecting your choices and preventing accidental re-subscription; it is not used to send marketing.

Routine enquiries: deleted 12 months after the last substantive contact. Where particular records are needed for a legal obligation or claim, we restrict retention to what is necessary and review it.

Hosting records: the 30-day setting currently identified applies only to archived access-log files. It does not establish the retention of all operational or security logs, traffic reports or backups. The published agreements describe log management and return, deletion or de-identification of customer data after termination, with exceptions for legal retention, but do not give a complete fixed retention schedule for our service. We are seeking the applicable periods or retention criteria and available deletion controls. We cannot promise that all technical visit information is deleted within 30 days.

Keeping information secure

We use measures designed to protect personal information, including encrypted website connections, restricted account access, two-factor authentication on our hosting and mailing-list accounts, and encrypted backups for locally held business records. No internet service can guarantee absolute security.

Your rights and choices

Depending on the information and the reason we use it, you may request access, correction, erasure, restriction or portability of your personal information. You can withdraw consent at any time without affecting processing that was lawful before withdrawal.

Your right to object: you can object to direct marketing at any time. You may also object, on grounds relating to your circumstances, to processing based on legitimate interests. We will assess such requests under the applicable legal requirements.

To exercise your rights, email hello@careaboutcare.ai. We may ask for proportionate information to verify your identity. We normally respond within one month. If a lawful extension is necessary, we will explain why and when you can expect a response.

We cannot supply or delete check answers on our systems because we do not receive them. You can clear them from the current page using the check’s clear-answers control.

Questions and complaints

If you have a privacy concern or complaint, email hello@careaboutcare.ai or write to Care About Care Limited at 66 Paul Street, London, EC2A 4NA. Please explain the issue and how we can respond. We will acknowledge a data-protection complaint within 30 days, investigate appropriately, keep you informed and communicate the outcome without undue delay.

You can also complain to the Information Commissioner’s Office. Visit ico.org.uk/make-a-complaint/ for information about raising a complaint.

Changes to this notice

We will update this notice when our processing changes and show the revision date. Where required, we will explain a new use of personal information before it begins.